hey, iām bre
A Senior Product Designer with 6+ years of experience in visual design and product development. Iāve spent most of my career in FinTech, designing for diverse audiences at scale, and leading cross-functional teams to solve complex problems. Most recently at KeyBank where I led design for the consumer banking digital team, ranked #1 in Customer Satisfaction for Regional Bank Online Experiences by JD Power in 2023.
I love solving challenging problems and creating designs that genuinely improve peopleās lives. I believe great design can make a real difference, and Iām excited to connect with others who share this vision.
Curious to know more? Keep scrollingā¦
my motivation
Throughout my career, I've remained steadfast in two core principles: serving others and fostering creativity.
As a Black neurodivergent woman, Iām particularly aware of the impact business and design decisions can make on underrepresented communities when they are not present in the problem-solving process. Transitioning from graphic design to product design has empowered me to advocate for inclusivity and representation in critical decision-making and aligning business objectives. Most importantly, it allows me to bring innovative solutions to fruition, bridging the gap between creativity and practicality.
skills, skills, all types of skills!
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A skilled product designer is like a Swiss Army knife ā adaptable to any situation. By thinking strategically, from business, technology, and user perspectives, I'm able to influence the product vision and roadmap, while generating buy-in from partners and teammates.
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In an Agile environment, balancing speed and quality, while keeping user needs at the forefront is the ultimate goal. Which is why I work to create productive and healthy relationships with my multi-disciplined team, by establishing shared understanding. Collaborating with product managers and engineers to create and build, because no great product is designed in a vacuum.
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Design thinking is infusing design principles into problem solving. I create knowing that, ultimately, my effectiveness as a designer is directly correlated to how well I can influence non-design teams and stakeholders to rethink established paradigms and incorporate design thinking into product development.
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As a graphic designer I was skilled at working with brand systems and now as a product designer I'm expanding my knowledge of design systems. I partner with design leadership, accessibility experts and engineers to maintain, grow and continuously evolve design systems.
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As a life long learner and self-proclaimed advocate, I'm passionate about designing for groups that are so often underrepresented and overlooked. I am constantly developing new skills, discovering new approaches, and considering new perspectives in an effort to create not only accessible, but equitable solutions.
additional work
KeyBank: Consumer Digital OKR Workshop
Worked with Design Lead and fellow Sr. Designers to plan and facilitate an OKR workshop aimed at reimagining and redefining success metrics for a multi-functional digital department post-reorganization. We agreed on new KPIs that included design and accessibility specific metrics.
Key Design System: Strategy, Maintenance, & Growth
Collaborated with other design system leaders on the implementation strategy, expansion and adoption of a developing design system. Worked with KDS leadership to manage intake, create components in Figma for designers, and prioritize backlog with engineers. Worked alongside developers and Level Access consultants to remediate ADA violations.
KeyBank: Annual Mortgage Discount Campaign
Increased click through rate for annual Mortgage Discount Campaign messaging tile from averaging a 1.6% click-through-rate to 6.8% by designing 4 new tiles based on market segments instead of one general tile. The most successful tile had an 8% click through rate.
KeyBank: Paperless Enrollment Campaign
Redesigned the Paperless Enrollment messaging campaign saving the bank $2 million in 2022 and in 2023.
Key Design System: Illustrations
Designed and contributed 55+ UI elements, pictograms, and illustrations to the Key Design System component library.
Biadvo: Responsive Website Redesign
Led responsive website redesign for a newly rebranded digital co-parenting resource. Responsible for UX research, content strategy UI design.