case studies
UI & CONTENT DESIGN driving engagement by optimizing messaging UI
Redesigning KeyBank’s in-app messaging to be mobile-first. Here you’ll find the story of how redesigning one component increased the average click-through-rate for all messaging tiles from <1% to 16%.
UX RESEARCH & STRATEGY | wORKSHOP FACILITATIONinvestigating communication preferences for online banking users
Leading UX strategy and research, culminating in a design thinking workshop aimed at improving the alerts and paperless preferences management experience.
UX dESIGNdeepening client relationships using personalization
Simplifying the product discovery process for KeyBank's 3.8 million digitally active clients by designing a centralized offer hub.
This work is confidential and I won't be able to show any project visuals for the time being; however, I am happy to provide a description of the work I've done.
UX RESEARCH & DESIGNscaling financial planning services with digital tools
Leveraging existing technology to design a new retirement planning tool, empowering clients to identify their financial goals and understand their financial needs.
This work is confidential and I won't be able to show any project visuals for the time being; however, I am happy to provide a description of the work I've done.